Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …
Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …
Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …
Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …
Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …
In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …