Chris Lee

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Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …

Organic traffic has dropped off Organic traffic is the cornerstone of a successful content marketing campaign. If there has been a drop …

Internet users have many options available to them. When they need a product or service, they can use the internet to conduct …

High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …

Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …

Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …

Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …

The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …

Content marketing expert Neil Patel recently released a new video with a number of new tips for marketers and brands that …

Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …

A recent study by Finn Partners found that travel consumers would rather brands serve up authentic content over flashy experiences, but what …

With just two months of the calendar year left, marketers are quickly making plans for their content campaigns in 2019, but what …

Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …

The big data boom offers content marketers a unique opportunity to analyse every digital interaction with their brand to improve decisions, inform …

Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …

In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …

Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …

According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth …

One of the keys to successful content marketing is the ability to create and distribute information that engages a target audience. Blogs, …

Content production is a huge stumbling block for many marketers. With so much competition for consumer attention online, it can be difficult …

Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …

Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most …

We rely on calendars to help simplify our busy lives. From keeping appointments to organising family activities to remembering important events and …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

Great content marketing is all about standing out from the crowd. But with blog competition increasing every day and display ad click-throughs …

Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and …

International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …

In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …

Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Too often, content and social media marketers overlook the importance of writing style in their campaigns. Yet, it’s essential to think about …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is …

As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …

Chris Lee | Purecontent
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