Annie-Mai

All the posts published.

The main holiday shopping season is only two months away, with Black Friday sales now commonplace in the UK as well as …

Influencer marketing is an excellent alternative to traditional advertising as it builds on the connections that have already been established between two …

There is no better way to update your social content strategies for the last few months of the year than building from …

As organic search usage and share continues to outpace other channels in 2020, the focus is on crafting an SEO strategy that …

Google Analytics has evolved from a ‘nice-to-have’ to an essential part of SEO strategising. However, many brands still hone in on the …

The coronavirus has been a true disruptor in marketing, but there is one specific format that has soared in popularity, with access …

A third of marketers believe that visual content is the most important format for their business, putting it just ahead of blogging. …

There is always value in exploring new social media strategies, even if you have been able to distribute original content effectively on …

Bing has advised webmasters that the quality and relevance of content is of the utmost importance and that it will not index …

Google continues to dominate the market for search engines. Google Accounts for 86.36% of all desktop, table and console activity in the …

Achieving content marketing success is a constant challenge, and there are many issues that brands need to overcome to thrive. Fortunately, companies …

At one time the entirety of a company’s digital strategy could be summed up with the question, ‘Is it worth making a …

‘It takes many good deeds to build a good reputation, and only one bad one to lose it.’ – Benjamin Franklin A …

If you are new to mobile SEO, then you may be wondering how optimisation efforts diverge from the desktop counterpart and what …

Social media marketing was shaped by the pandemic during the first half of the year and the effects of that disruption will …

Even the best organic content can need a little extra push to amplify its power. Cost-effective pay-per-click (PPC) advertising can work alongside …

Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …

Six key content trends you need to focus on

The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …

woman using social media for engagement

Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …

Google delays mobile-first indexing to March 2021

Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …

man using laptop for content pruning

Marketers and SEOs often focus on crafting new content and adding new features to websites to improve the experience for users. But …

social media reactions

Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …

Six ways to boost your performance in search rankings

It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …

Ten great social media marketing tactics

Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …

Google launches new feature for images in search

Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …

What factors can negatively impact site rankings?

Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …

What’s the best way to optimise for page speed?

Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …

How to create a memorable ‘About Us’ webpage

The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …

Google’s annual ad revenue to decline for first time

Google’s ad revenue is expected to decline by 5% this year due to a “sharp pullback” in investment from the travel industry …

What’s the best way to conduct original research?

Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …

Track these four PPC metrics for profitable campaigns

Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …

Personalised content drives revenue for 93% of companies

Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …

Why you need up your content marketing game

Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …

How to reach audiences with content on social media

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

How to create your own content marketing funnel

Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …

Awesome video content ideas you can use this summer

The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …

Your content strategy roadmap for the rest of 2020

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

What’s the best way to track Google’s Core Web Vitals?

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

How to boost your SEO with video content

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

How to optimise your schedule when working remotely

After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …

Five ideas for eye-catching infographics

Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …

How to respond to the May 2020 Google core update

Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …

Why in-depth keyword research pays off

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …

Why you NEED to incorporate video in your marketing strategy

There have been very few content marketing formats that have made as great an impact as video has during the last ten …

What’s the best way to optimise webpages for user experience?

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

What’s the best way to pitch content marketing to executives?

Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Can you convert more leads with Google Remarketing Ads?

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Can you update old content to improve on-page SEO_

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

Five ways content marketing can support your business

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Are you making these PPC advertising mistakes

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

Can you craft compelling content for difficult niches

Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

How to align content with search intent and boost SEO

With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …

Three ways to avoid burning out at work

If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

Content

The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …

A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …

A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …

Productivity boosting tips

Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …

It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

A study released last week by Immediate Future found that B2B professionals are turning to Instagram to consume content as the image-focused …

A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …

Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …

“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …

How to craft content that resonates on a regular basis Are you fed up of volatile traffic numbers and the constant …

Start with navigation The quality of your content marketing output is of the utmost importance, especially if you want to rank …

The humble blog post is one of the oldest forms of content marketing, but it has never been more relevant in …

Content marketing is more than just executing strategies and campaigns. The concept of digital content has been transformed over the last two …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

Great content always starts with great ideas. If you are struggling to pinpoint the right keywords and topics that will engage audiences, …

With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …

Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …

Ever-changing social media algorithms and the rise of fake news and concerns about data privacy have made the task of managing content …

One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …

CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …

Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Editorial articles and blogs are the most popular business content format for Millennials and Generation Xers, according to a new survey released …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …

Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …

Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …

Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …

Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …

Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …

There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …

Is your business ready for international expansion? The following tips can help ensure success when it’s time to take your brand global. …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

Online reviews have become an increasing concern for businesses, as customers turn to independent reviews more and more to help them make …

As 2017 comes to a close, here are the top lessons we’ve learned from local searches this year: Customer data levels the …

Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …

Health brands must produce more relevant and targeted long-form content to feature on the first page of Google search results, according to …

A quick assessment of your site’s expired or broken pages can put you on a clear path to a more adaptive content …

Google is reportedly planning a new system of revenue sharing that would help news publishers target prospective subscribers in exchange for a …

Annie-Mai, Author at Purecontent