Amy

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Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …

Social media management is defined as the process of creating content and scheduling it for release on leading social platforms such as …

Digital marketing is here to stay, but with a new decade just a couple of weeks away, you might find value in …

Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …

A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …

2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …

Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …

Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …

Google hailed a big leap in search tech earlier this month after rolling out something called BERT, an algorithm designed to improve …

Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …

Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …

Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …

Long-form blogs The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique …

Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …

Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

If you don’t spend time evaluating trends in social media to improve your content marketing strategy, you’re probably missing out on an …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Creating high-quality blogs is just one piece of the content marketing puzzle. You should also back up well-written prose with a …

With reports far and wide espousing the benefits of long-form content, there has never been a better time for your marketing …

Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …

Recycling content is a cost-effective marking option for brands that want their creative efforts to go that extra mile. Just one …

Adding a selection of eye-catching images to your content marketing materials can make all the difference when attempting to keep a …

Republish Content does not have a set shelf life and can be repurposed as you see fit to drive better results …

The majority of brands now outsource at least one aspect of their content marketing strategy, and with a new Hays report …

A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back …

With the meteoric rise of social media and its influence on content marketing, it can be easy to overlook the continued relevance …

Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …

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