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SHARING OUR THOUGHTS

A Collection of Bits and Bytes that will make your day.
New articles will be posted every week.

Content is a “company’s most important asset”, says ABC

Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …

How to align content with search intent and boost SEO

With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …

Google recommends “awesome” content and organic promotion for SEO success

Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …

Three ways to avoid burning out at work

If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …

‘Quality of content’ tops Google’s search priority list, say SEO experts

The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …

Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

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