October, 2020

All the posts published.

Brands using Instagram for video marketing in the run-up to Christmas will now be able to host live streams for four times …

While video often gets the most attention in visual-based digital marketing, infographics have been doing much of the heavy lifting for brands …

Have you found it difficult to get a targeted search engine optimisation strategy in place that works in tandem with your content …

The vast majority of consumers are using digital channels much more frequently in 2020 compared to a year earlier, according to new …

Google has cleared up confusion about passages within content after stating that blocks of text in an article or blog won’t be …

Brands need to have a video marketing strategy in place to reach and engage with audiences effectively. Almost every platform now offers …

With a little over two months of the year left, planning is already underway in content marketing departments for what is expected …

Google has revealed that “almost every” search query now makes use of the BERT natural language processing tech that has changed how …

Online shoppers are browsing for content more frequently and are now more likely to purchase products after viewing that content amid a …

Six important KPIs you can use to measure SEO success Just one in 10 B2B marketers would rate their organisation’s ability to …

Seven in 10 B2B companies are planning to spend more on content creation in 2021, but, with around a third admitting that …

The demand for online content is soaring, but B2B marketers are struggling to satiate consumers by producing enough quality blogs and articles …

Publishing content that creates an emotional bond with consumers is the best way to drive sales over the festive period, according to …

Creating content that is ‘SEO-friendly’ is something that almost every marketer should be striving for in 2020, but there needs to be …

SEOs optimising content for Google search may have spotted the prominence of a feature called ‘People Also Ask’ (PAA) during the last …

Google is putting high-quality content front and centre in search with a ‘News Showcase’ format that will include interactive story panels and …

Three quarters of brands have increased their spend on influencer marketing in 2020 and many are exploring more “platform agnostic” campaigns to …

Three quarters of brands are now using livestreaming to engage with audiences and the format has grown in popularity this year in …

October 2020 - Purecontent