September, 2020

All the posts published.

Whether to use short-form or long-form content is a dilemma that marketers are regularly faced with when crafting campaigns, and there is …

Google rewrites meta descriptions for the vast majority of pages in the top listings in search results to increase their relevance, according …

TikTok has topped the inaugural Global Ad Equity index published by media company Kantar after beating off competition from Instagram, Google and …

The main holiday shopping season is only two months away, with Black Friday sales now commonplace in the UK as well as …

Influencer marketing is an excellent alternative to traditional advertising as it builds on the connections that have already been established between two …

Google has confirmed that crawling over the new HTTP/2 architecture will start for some websites in November as it looks to cut …

Google has advised SEOs that including keywords in a domain name offers no search ranking benefits and instead urged brands to build …

There is no better way to update your social content strategies for the last few months of the year than building from …

As organic search usage and share continues to outpace other channels in 2020, the focus is on crafting an SEO strategy that …

Google has outlined a few of the features it has added during the last 12 months to deliver “reliable information” to users …

Content with a word count of 1,000 or less earns the most backlinks and is more likely to be shared by people …

Google Analytics has evolved from a ‘nice-to-have’ to an essential part of SEO strategising. However, many brands still hone in on the …

The coronavirus has been a true disruptor in marketing, but there is one specific format that has soared in popularity, with access …

Websites that have slumped in search rankings following a core algorithm change can recover before the next update if issues are addressed, …

Marketers should create “conversational” content around product and service FAQs to improve SEO for voice search, according to a new study about …

A third of marketers believe that visual content is the most important format for their business, putting it just ahead of blogging. …

There is always value in exploring new social media strategies, even if you have been able to distribute original content effectively on …

September 2020 - Purecontent