July, 2020

All the posts published.
Google says ‘work from home’ searches have soared

Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …

Six key content trends you need to focus on

The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …

woman using social media for engagement

Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …

Social media usage at all-time high for UK consumers - woman using iPad

Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new …

Google delays mobile-first indexing to March 2021

Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …

man using laptop for content pruning

Marketers and SEOs often focus on crafting new content and adding new features to websites to improve the experience for users. But …

social media reactions

Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …

Google has advised SEOs to optimise for a variety of factors and consider taking different paths to get their desired outcome after …

More than a quarter of people click on the first organic result in Google search rankings, according to a new study published …

Six ways to boost your performance in search rankings

It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …

Ten great social media marketing tactics

Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …

YouTube tests features that make ads more immersive

YouTube has started testing several new ad formats as it attempts to create an online ad environment that helps brands and consumers …

Google launches new feature for images in search

Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …

What factors can negatively impact site rankings?

Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …

How to overcome these common B2B content challenges

The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …

SEOs report increased workloads during pandemic

Almost half of professional SEOs say that their workload has increased since the onset of the global pandemic as more businesses move …

Has voice search usage grown in 2020?

Voice search was tipped as a major trend for 2020, but a new study by Perficient has found that usage has actually …

What’s the best way to optimise for page speed?

Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …

July 2020 - Purecontent