June, 2020

All the posts published.
How to create a memorable ‘About Us’ webpage

The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …

TikTok unveils new For Business ad portal for marketers

Short-form video sharing app TikTok has launched a new For Business initiative that aims to help brands use ad products and publish …

Google’s annual ad revenue to decline for first time

Google’s ad revenue is expected to decline by 5% this year due to a “sharp pullback” in investment from the travel industry …

Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …

Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …

Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …

Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …

Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …

Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …

Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …

The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …

A new study by Citrix Systems is the latest to show that the global pandemic has been a major catalyst for digital …

News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …

2020 June | Purecontent