June, 2020

All the posts published.
How to create a memorable ‘About Us’ webpage

The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …

TikTok unveils new For Business ad portal for marketers

Short-form video sharing app TikTok has launched a new For Business initiative that aims to help brands use ad products and publish …

Google’s annual ad revenue to decline for first time

Google’s ad revenue is expected to decline by 5% this year due to a “sharp pullback” in investment from the travel industry …

What’s the best way to conduct original research?

Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …

Track these four PPC metrics for profitable campaigns

Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …

Personalised content drives revenue for 93% of companies

Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …

PR-shy private investment management firms are embracing content

Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …

Why you need up your content marketing game

Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …

How to reach audiences with content on social media

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

The future of marketing after COVID-19

Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …

Google removes 25bn spam pages from search every day

Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …

How to create your own content marketing funnel

Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …

Awesome video content ideas you can use this summer

The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …

Cloud adoption fast-tracked to support remote workers

A new study by Citrix Systems is the latest to show that the global pandemic has been a major catalyst for digital …

Can news articles improve the quality of a website?

News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …

Your content strategy roadmap for the rest of 2020

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

What’s the best way to track Google’s Core Web Vitals?

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …

June 2020 - Purecontent