May, 2020

All the posts published.

Marketers should “banish silos” and centralise the management of content to reduce the amount of time and resources that are wasted completing …

How to boost your SEO with video content

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

How to optimise your schedule when working remotely

After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …

Is content still a priority for healthcare marketers?

Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …

Number of content requests from B2B buyers rises again

The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …

Five ideas for eye-catching infographics

Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …

How to respond to the May 2020 Google core update

Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …

Exceptional digital customer experience essential for consumers

The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …

UK SMEs say marketing crucial during the pandemic

Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …

Why in-depth keyword research pays off

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …

Why you NEED to incorporate video in your marketing strategy

There have been very few content marketing formats that have made as great an impact as video has during the last ten …

Are companies lacking skilled staff for content marketing?

Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …

Google starts rolling out May 2020 core algorithm update

Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …

What’s the best way to optimise webpages for user experience?

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

What’s the best way to pitch content marketing to executives?

Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …

What’s the best way to use internal linking?

Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …

Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …

May 2020 - Purecontent