April, 2020

All the posts published.

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …

Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …

More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …

A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

2020 April | Purecontent