April, 2020

All the posts published.

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Can you convert more leads with Google Remarketing Ads?

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Coronavirus content resonating with consumers, research finds

Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …

Google launches identity verification for advertisers

Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …

Can you update old content to improve on-page SEO_

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …

Has COVID-19 impacted how marketers use web content?

More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …

Five ways content marketing can support your business

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Are you making these PPC advertising mistakes

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Marketers have a chance to reach “literally captive audiences”

Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …

Which channels would marketers focus on during a potential recession?

A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

UK legal case may force Google to reveal search algorithm details

Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

April 2020 - Purecontent