User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …
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December, 2019
Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …
How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …
Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …
Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …
Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …
Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …
Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …
Social media management is defined as the process of creating content and scheduling it for release on leading social platforms such as …
Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …
