November, 2019

All the posts published.

Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last …

Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …

Google continues to be the dominant force in search ad spending in the US, according to a new report published by eMarketer. …

Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …

Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …

Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …

Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …

Google says that recent core algorithm updates are a more likely cause of website traffic declines rather than the new BERT technology …

A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …

Google hailed a big leap in search tech earlier this month after rolling out something called BERT, an algorithm designed to improve …

There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …

Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …

Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …

Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …

Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …

More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …

Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …

Voice search is a major trend for 2020, but a new study by digital transformation consulting firm Perficient Digital has found that …

Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …

November 2019 - Purecontent