Be mobile-friendly ‘Mobile readiness’ is a well-worn phrase now but is no less relevant as consumers demand greater quantities of content optimised …
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October, 2019
Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …
Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …
Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …
Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …
Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …
Long-form blogs The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique …
Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …
Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time …
Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …
