October, 2019

All the posts published.

Be mobile-friendly ‘Mobile readiness’ is a well-worn phrase now but is no less relevant as consumers demand greater quantities of content optimised …

Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …

Digital marketing in Western countries is often rooted in English language content, but there are times when you may need to deliver …

Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …

Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …

Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …

Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …

Long-form blogs The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique …

Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …

Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time …

Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …

Four in ten marketers expect an increase in tech investment during the next 12 months as AI, automation and analytics continue to …

Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

Facebook is preparing for the busy pre-Christmas shopping period with the rollout of several new tools designed to make it easier for …

Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual …

A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …

Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …

Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …

There has been a 350% spike in search interest for ‘near me’ and ‘local’ queries in the US compared to a decade …

Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …

With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …

Google appears to be preparing for the release of its new Stadia gaming platform after testing a new-look search results page for …

Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …

October 2019 - Purecontent