Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …
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August, 2019
Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …
Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …
Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …
A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …
Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …
Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …
Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …
Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …
A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …
