Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will …
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July, 2019
Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …
Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …
After unveiling the proposal in May, Google Images has this week launched an exciting new tool for creative content marketers: “Swipe to …
There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …
Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …
It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …
Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …
DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …
Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …
