May, 2019

All the posts published.

B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …

Organic traffic has dropped off Organic traffic is the cornerstone of a successful content marketing campaign. If there has been a drop …

Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …

Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …

Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …

Three-quarters of B2B professionals consume content for two hours or more every week and articles, whitepapers and blog posts are among the …

The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …

SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …

The success of content marketing campaigns is dependent on your ability to execute plans and strategies effectively, and a major part of …

Each year, the Content Marketing Institute (CMI) undertakes extensive research that provides valuable insights on how marketers have allocated their resources and …

Google announced this week that it will soon increase the number of ads it displays on mobile devices. For the first time, …

If you don’t spend time evaluating trends in social media to improve your content marketing strategy, you’re probably missing out on an …

A new study found that consumers were more likely to engage with a brand’s website after three pageviews of personalised content. In …

Internet users have many options available to them. When they need a product or service, they can use the internet to conduct …

Consumers across all age groups are now more receptive to online ads and are becoming less concerned about auto-play content and ad …

Content marketing is now a “must have” for financial tech companies, according to a new study by BackBay Communications, which shows that …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

Facebook has tweaked its video ranking algorithm to serve up more relevant content for users on its platform. In a blog post …

High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …

Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …

Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences …

Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …

Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …

2019 May | Purecontent
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