Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …
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August, 2018
Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …
Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …
Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …
Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …
Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …
The big data boom offers content marketers a unique opportunity to analyse every digital interaction with their brand to improve decisions, inform …
Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …
Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …
Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …
