In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …
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July, 2018
Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …
Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …
Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …
According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …
A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …
Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …
Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …
Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …
Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …
