The ongoing digital transformation in business is driving more spend on digital content and advertising, according to a new report released by …
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March, 2018
We hear all the time about how consumer attention spans are shortening, so it seems counterintuitive to think about ways to create …
Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier …
Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …
The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …
Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …
An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …
Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …
International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …
The European Commission wants to bring more transparency to how content is served up on search engines, after proposing a new set …
