Since 2012, one word has struck fear into web marketers: Penguin. Google’s famously unforgiving filter, which followed on from 2011’s Panda, knocked …
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September, 2017
Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …
MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news …
Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …
YouTube is making it easier for marketers to create more personalised content for audiences with the launch of several new tools, including …
Consumers actively looking to buy a product or service are three times more likely to complete a purchase after engaging with shoppable …
Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …
Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …
Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …
Creating premium editorial content and tailored articles and videos for mobile are two of the best tactics for boosting SEO and ranking …
