More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …
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August, 2017
Instagram Stories is celebrating its first anniversary, and influencer marketing platform Klear has published a new infographic and research that shows exactly …
Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …
The vast majority of retailers believe that the production of “rich content” is a high priority and that it delivers a positive …
Personal care brand Gillette increased its engagement with local audiences by migrating to a content strategy that focuses on publishing lower volumes …
Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …
Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …
Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …
YouTube is now serving up the latest video content with the launch of a new Breaking News carousel for both its mobile …
Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …
