Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …
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Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …
Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …
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Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …
Automotive brands should focus on user experience rather than promoting attributes when creating videos and ads, according to new recommendations published by …
YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …
The majority of marketers are not satisfied with their ability to localise content and are generally failing to invest in strategies to …
Google is set to add a news feed to its mobile app and website in order to present users with content that …
Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …
