SMEs are missing out on the opportunity to engage regularly with customers due to a reluctance to invest in social media content …
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June, 2017
Facebook is launching a new household audience ad targeting feature that enables brands to direct their sponsored messages to specific groups of …
Brands need to optimise their content strategies to ensure that the news and videos they publish are not associated with controversial websites, …
Facebook is tapping into the recent buzz around influencers by launching a new mobile app dedicated to helping creators better manage …
A new survey by SEO platform BrightEdge shows that brands are doubling down on content creation after “organic” and “content” topped the …
Consumers want brands to engage them with customised branded content rather than traditional advertising, revealed a new study by Time Inc, which …
Consumers are becoming more influenced by content shared across the web after a new study by the New York Times found that …
CXOs prefer to consume premium-grade, feature-length articles and reports to gain business insights and inform critical decisions, according to a new study …
A new How Brands Annoy Fans study has again highlighted the potentially detrimental impact of publishing ads near offensive content after it …
A new study has found that content marketing remains the number-one marketing consideration globally in 2017. It has not retained its dominance …
