UK cancer support charity Macmillan is overhauling its content marketing strategy to focus on a “poignant but hopeful” brand message and will …
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May, 2017
Marketers in the UK are feeling overwhelmed by the pressure to monitor external factors and threats that could have a detrimental impact …
Facebook is making it easier for content creators to tailor articles for Google AMP, Apple News and its own publishing standard with …
Pinterest is rolling out a new form of Promoted Video that will play automatically in a user’s news feed without sound and …
Search engine results on Google deliver a more immediate and long-lasting impression for consumers compared to corporate websites and are more likely …
More than one in ten consumers in the US will engage with augmented reality content on a monthly basis this year with …
Pre-roll ads are the least disruptive form of sponsored digital content and are more likely to be viewed as informative and engaging …
Pinterest is making it easier for marketers to track how branded content is performing on the visual discovery platform with the rollout …
Media companies are going big on branded content on social platforms, according to a new study by analytics enterprise ListenFirst Media. It …
Consumers are becoming more receptive to personalised marketing content, according to a new report published by consultancy group Kantar Media. The report …
