The vast majority of marketers believe that their use of content is effective, but just six per cent say that they are …
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April, 2017
Global athletic brand Reebok has revealed that it is leveraging real-time marketing methods to determine where and when it needs to publish …
Google has released a slew of new search engine tools to allow users to flag fake and offensive content and tweaked its …
Pinterest is preparing to ditch the “Like” button as it looks at new ways to differentiate itself from rivals Instagram and Facebook …
Brands should evaluate whether they need to extend content to new platforms and make sure that they have a “deep understanding” of …
Twitter has rolled out in-stream video ads for brands as it looks to take on YouTube by allowing marketers to place engaging …
Programmatic digital ads now account for almost 80 per cent of total ad spend on mobile in the US, and the process …
B2B marketers must “go the extra mile” with their content marketing endeavours to overcome the scepticism of potential buyers and show that …
Instagram Stories is slowly becoming the de facto platform for visual brand content after Facebook revealed on Monday that it has now …
The most successful B2B enterprise marketers focus content creation on audience needs and expectations rather than pushing an independent brand story, and …
