Tech marketers need a stronger focus on the use of high-quality content to nurture leads further down the sales funnel, according to …
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March, 2017
More than six in ten UK marketers admit to not using any personalisation techniques in their content marketing campaigns despite research showing …
Facebook has launched a new ephemeral content platform and a wealth of camera features as it brings its offerings more in line …
Two-thirds of marketers believe that content marketing is critical for achieving business goals such as audience engagement and customer acquisition, according to …
Brands should only leverage digital platforms that help them engage with a target audience rather than attempting to be “everywhere” online, according …
Premium video content with a focus on a brand story rather than a hard sell is best for driving engagement and purchase …
Brands will be required to leverage artificial intelligence (AI) and other forms of advancing tech to deliver engaging content that is highly …
Brands building a global social content marketing strategy need to focus on in-depth transcreation rather than simply translate posts and Tweets in …
Twitter is improving its live video functionality with the launch of a new API that allows media publishers to post broadcasts on …
Google is ready to give brands more control over the placement of advertisements across its Display Network and YouTube after it emerged …
