Millennials prefer to consume “bite-size content” and are open to engaging with brands in a variety of online and offline marketing formats, …
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February, 2017
Marketers must outline a documented strategy and commit fully to their content endeavours to have the best chance of succeeding in 2017, …
Facebook is set to increase its monetisation options for brands creating content on the platform with the introduction of ad breaks for …
Instagram has updated its swipe-able Carousel format to allow users and brands to select and post up to ten images and videos …
Digital media experts have warned brands about the dangers of influencer content on social sites and claim that placing ads before videos …
Marketers need to adopt an audience-centric and quality-above-all-else approach to content creation in order to engage with potential customers consistently, according to …
Google is set to ditch 30-second ads on YouTube next year as it refocuses on content that can be consumed more readily …
Voice search is growing in popularity and is fast becoming one of the main methods for mobile users to find the content …
Content marketers are planning to create more original content and optimise their blog posts, news and videos for multi-device access in order …
Snapchat users are very likely to watch an entire brand’s story on the visual platform and generally use the search bar to …
