January, 2017

All the posts published.

Digital tech enterprise Branch is helping users find relevant content in apps that they haven’t even installed yet with a new solution …

Digital marketers will invest more time and money into creating content for brand experiences during the next five years as they begin …

Condensing content to eliminate distractions and push consumers along the buying cycle effectively will be key to driving engagement on mobile devices …

Two-thirds of consumers prefer content marketing to educate and inform them about a subject and product, and 81 per cent believe that …

Paid search spend increased by 14 per cent year-on-year, while mobile phones accounted for almost half of all clicks during the fourth …

Snapchat announced on Monday that it will make a concerted effort to clamp down on fake news and sexually explicit content on …

There were two key takeaways from the latest Brand Storytelling conference which featured talks from experts from big brands, agencies and media …

A new study by content marketing specialist Siege Media has taken a closer look at the keywords that have the worst click-through …

Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …

Content density is set to be one of the most important factors for optimising SEO strategies in 2017, and the “per word …

A new study by a leading marketing specialist has found that enterprises could transform their content campaigns and results if they merely …

Content marketers should focus on creating blogs and content hubs that are designed to engage, retain and convert clients in order to …

Nine out of ten marketers now use visual content in more than half of the blog posts, news and infographics that they …

Instagram will begin inserting full-screen video ads within its 24-hour Stories as it looks to monetise ephemeral content on the visual platform. …

Brand awareness is the main goal for half of content marketers, and blog posts are amongst the most effective forms of content …

Facebook is reportedly launching a new mid-roll ad format for videos posted on the platform. The social giant introduced a similar initiative …

Nine out of ten consumers in the US and UK strongly believe that brands need to overhaul their content creation efforts in …

Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …

Content must be tailored towards mobile devices and platform-agnostic to meet the needs of consumers in 2017, according to a new study …

Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …

Polaroid has revealed that a new marketing strategy focused on the use of social creators has helped to drive a sales increase …

2017 January | Purecontent
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