Condensing content to eliminate distractions and push consumers along the buying cycle effectively will be key to driving engagement on mobile devices …
Social media intelligence enterprise Unmetric has added Pinterest to its ‘Discover’ search engine functionality. Brands will now be able to search through …
Marketing professionals are now making use of multiple media tools to create and publish ad content, measure performance and optimise strategies, according …
Brands should consider using more user-generated content in their marketing efforts in order to establish trusted and meaningful interactions with customers, according …