September, 2016

All the posts published.

Amazon continues to be the number one search engine for product-related searches in the United States and has increased its lead over …

Almost two-thirds of B2B marketers believe that their content strategies have improved during the last 12 months, and nine out of ten …

The growth of mobile content consumption is driving greater investment in programmatic ad spending according to a new report by eMarketer. The …

Fast food giant McDonald’s has revealed that it is planning to strengthen its content marketing efforts during the next 12 months and …

Investing in a content marketing plan is a big step to take. If you’ve been reading the other articles in this series, …

Marketers will now be able to reach and engage with the same user across a variety of different devices, sites and apps …

‘Viral’ is increasingly elusive, and brands should instead focus on delivering relevant content, according to a new report. The Science of Content, …

Nine out of ten B2B marketers in the United States are now using content marketing, and CMOs claim that it is second …

You’ve decided that you want to use content marketing for your site. It’s a great choice – you’ll increase your traffic, boost …

Smartphone apps are fast becoming the go-to resources for content consumption. A new study by research enterprise eMarketer shows that users in …

Marketers continue to invest more money into data-driven marketing initiatives and are reaping the benefits. More than 40 per cent of US …

Disney and Dolce & Gabbana topped the charts for brand engagement from social media content during recent back-to-school campaigns despite publishing only …

It’s something that everyone in marketing can sympathise with: you put a lot of time and effort into your website, make sure …

Mobile search has become the primary shopping tool for consumers, with almost 90 per cent now turning to their smartphones to find …

Content marketers must diversify the formats that they use and embrace a mixture of strategies to remain relevant to their target audiences …

The vast majority of brands and publishers are now making “moment marketing” a key component in their ad and content marketing strategies, …

Everyone who works in travel marketing knows that, at its core, it’s about selling a dream. Most people can only go on …

Marketers are still finding it difficult to determine the quantitative impact of their social media campaigns, with more than 60 per cent …

Facebook has rolled out three new tools designed to help marketers to broaden their reach globally. The solutions include a handy “Lookalike …

Content marketing is one of the most effective ways to let people know about what your business does, and if you go …

LinkedIn is helping marketers to get a better overview of the success of their campaigns with the launch of conversion tracking. The …

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September 9, 2016
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It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Podcast listeners are increasingly receptive to advertising messages, with two-thirds revealing that they would consider buying the products and services that they …

It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

People are now consuming more content in mobile apps than ever before, with a new study by analytics enterprise comScore showing that …

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September 7, 2016
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It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Google is bolstering its Google Analytics service with a new automated insights offering that uses machine intelligence to find meaningful and actionable …

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September 6, 2016
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It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Twitter has announced that approved brands and publishers will now be able to monetise some of the content that they publish on …

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September 5, 2016
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It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Post With Audio

September 4, 2016
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It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

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September 3, 2016
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It was a Saturday night, and such a Sabbath as followed! Ex officio professors of Sabbath breaking are all whalemen. The …

Facebook is rolling out two new updates that will improve a user’s experience when clicking on an ad on the platform. The …

Google is launching a new “In Apps” search tab that will enable smartphone users to locate content inside applications. The new tab …

2016 September | Purecontent
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