Why have a customised news feed?

One in four people now use the internet as their source of daily news, making it more important than ever to update your website’s content on a daily basis.

That’s half a billion people scanning the internet for news every single day – and at Purecontent we help you to gain a share of that market by offering the quality and experience necessary to maximise the reach of your news page.

Google’s recent Freshness update has once again illustrated how important it is to keep your websites current. Google now looks at how fresh your content is and how regularly you post new updates. They then use this information to measure your website's overall search score.

Unique news feeds are a great way to ensure that your site has fresh content on a daily basis that is relevant to your users.

  • Publish unique, high quality, fresh content daily that is relevant to your industry, however niche
  • Increase your website's traffic via news content pages
  • Improve your website's authority with the search engines
  • Get your news published on the major online news feeds like Google News.
  • Attract the search spiders on a daily basis and beat the Freshness update.

Raise your profile with visitors and customers

  • Customised news can be made relevant to you and your clients
  • Becoming the news source for your industry gives you market place authority

Increase natural search traffic to your website

  • The greater the depth of your news story catalogue, the higher your keyword rank and the more you pick up longer tail search traffic.
  • Search engines give you no credit for carrying someone else’s news feed

Get powerful links to your website

  • Your own news can be taken as a feed by other sites including leading news aggregators like Google News and Bing News
  • Your traffic can multiply rapidly if an event causes your story to be passed around

Example: Purecontent’s Internet Industry News


Experience our news in action



How to set up a news feed

Setting up your own news feed is simple.

  1. Decide which industry niche you want the stories to cover, which keywords should be used and whether you want an editorial slant.
  2. Make sure your site is properly structured to get the most impact from news. Most sites only need very simple modifications.
  3. Give us access to your website’s CMS or details for our XML feed.
  4. Sit back and allow your traffic and authority to grow

Get Started

Call us in the UK on 01263 519749 or +1-800-310-1439 from the US or

  • Complete this simple form
  • Our Business Development Team will contact you
  • Receive quotation and further information based on your needs
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