The travel market is highly seasonal and missing out on the key January to March booking period in the Northern Hemisphere can cost a business dearly. So, when we got a call from a global hotel rooms operator in the weeks before Christmas, we responded quickly.
The operator had noticed that its natural search rankings had been slipping as competitors introduced richer content to their sites.
In a month, including the Christmas period, we wrote new profiles on nearly 500 hotels and guides on several hundred key destinations. The content was uploaded in time to capture the critical booking period.