A leading price comparison site realised that it had to offer its users much more than just a list of prices if it was to continue to attract natural search traffic. Search engine algorithm changes meant that it had seen its rankings slip compared to some competitors.
There was an imperative to act quickly: everyday their search rankings were lower was costing revenue.
We worked with the client’s SEO team to devise a content strategy that would deliver long term authority to key product categories through category guides and supporting technical guides. This was supplemented by unique profiles on each of their products, and product reviews submitted to influential blogs.
It took just four weeks from being called in at the design stage to posting the first of long rolling program of articles, and bit by bit the site recovered its search engine ranking as users returned.