Travel aggregators vs. big travel brands in search battle
Last updated 10/10/2012 14:46Given that some 75 per cent of travel research in the UK now takes place online, and with a third of hotel revenue now coming from online bookings, using great content to boost the search and social media presence of your travel brand shoul...Read More
The art (and science) of Facebook posts
Last updated 20/09/2012 15:26
When most of us post on Facebook, it’s an update of something we’ve done, or we think, or a repost of something that amused us and it takes little thought. If you are using Facebook as a business tool though, you need to take a lot mor...Read More
Google quietly sneaks out bacon number Easter egg
Last updated 20/09/2012 15:23If you run a successful online content and technology business and you have a neat new content tool to enable people to find interesting content and explore what’s out there, you’d shout about it, right? Well, no, not if you are Google,...Read More
US politician plans “disruptive” social news platform
Last updated 20/09/2012 15:13The idea of generating news content from online consumers rather than paying seasoned professional journalists to write it, is hardly a new one, but when politicians leap on the bandwagon you know it’s really hit the mainstream (or, argua...Read More
Twitter hosts majority of top brand comments online
Last updated 08/08/2012 14:09It seems obvious to most marketers that a brand presence on Twitter is a necessity these days, yet a surprisingly large number of big brands have yet to get on the bandwagon. A new study reveals that the micro blogging site hosts the majori...Read More
Facebook owns up to fake accounts
Last updated 06/08/2012 11:04Marketers using the Facebook social network to reach consumers have long suggested that not all is as it seems with the enormous numbers the recently floated brand use to justify why marketers should spend with them. Now, numbers released f...Read More
Is this really a “social media Olympics”?
Last updated 06/08/2012 09:13Whilst Beijing in 2008 may have been the first time that athletes and commentators could really use the internet to communicate with fans and viewers, London 2012 has been billed by the organisers as the first “social media” Olympics. H...Read More
Cadbury’s move towards social media away from traditional spend
Last updated 23/07/2012 10:11Remember Cadbury’s icon television ads featuring drumming Gorillas, daring Milk Tray man, and the smooth talking Caramel bunny? Well, such individual (and no doubt expensive) TV splashes may be a thing of the past for the famous confectio...Read More
Are your Facebook 'likes' fake?
Last updated 20/07/2012 10:24According to the BBC, many of them could be. A report from the broadcaster claims that a high proportion of ‘likes’ could be from users not in the least bit interested in your product.
BBC cites false Facebook “likes”
Of course t...Read More
Twitter encourages more brands to tweet: funny that.
Last updated 17/07/2012 11:06Does your brand or business have a Twitter account, and is it proactively used to create a voice for your business to communicate with customers and potential customers? Many well-known football clubs are now doing so, and according to Twit...Read More
Rolex missing out on Facebook opportunities
Last updated 27/06/2012 15:10According to a new study from the performance marketer iProspect, the most heavily engaged-with brand amongst Facebook fan users in the UK is a page that’s not actually an official brand page.
Rolex fan page tops index
According to the...Read More
Survey reveals extent of journalists reliance on social media sources
Last updated 26/06/2012 10:34According to a new worldwide study of journalists, conducted by Brands2Life with Oriella PR Network, more than half of them source and check their news stories using online sources.
Worldwide survey reveals variety of news sources
The sur...Read More
Facebook launched app store in response to revenue concerns
Last updated 15/05/2012 14:16Facebook is the world’s largest social media success story, and it has seen phenomenal success and growth since it first debuted at the beginning of 2004. Now, with concerns over mobile use leading to falling revenue, the company has laun...Read More
Developers highlight Facebook advertising importance
Last updated 15/05/2012 12:04Anyone that has used Facebook will no doubt be aware of the advertising opportunities that are available on the website. Though many remain sceptical about the reach of advertising because the advertisements are not that obvious, private co...Read More
Social media users urged to “pause before posting”
Last updated 26/04/2012 16:06In a civilised society, it tends to fall on the elders to teach the young about things such as etiquette and manners. Parents, grandparents and teachers remind the young to say “please” and “thank you” and conform to other socially...Read More
Dynamic tweeting: responding to the responses
Last updated 26/04/2012 16:04One of the most striking aspects of using social media to promote your company is the real-time aspect to the response from your audience. Hashtags, comments, likes and shares all show up instantly, letting social media managers know how w...Read More
Social media “non natives” must learn quickly
Last updated 26/04/2012 16:04The second wave of social media adopters must learn to avoid the pitfalls and dangers encountered by many early adopters. Rarely a week goes by without a high profile figure being at the centre of a row that has been caused by comments on ...Read More
Facebook ordered to delete advertising data
Last updated 26/04/2012 16:03A court in Dublin has ordered social media giant Facebook to stop indefinitely retaining the data generated by its half a billion users outside of the USA. The data in question relates to the adverts clicked on by these “international”...Read More
Content writing commandments: does your site follow them?
Last updated 26/04/2012 16:03When writing content for a website, there are a number of things that you need to bear in mind in order to strike the right balance between user experience and optimisation. Jumping through these metaphorical hoops can help you to both kee...Read More
Businesses risk losing social media related development opportunities
Last updated 26/04/2012 16:02UK businesses are running the risk of missing out on career development opportunities by not fully embracing social networking. According to research carried out by KPMG, businesses in emerging economies such as Brazil, China and India are...Read More
Plunging into social media: which way is the best to turn?
Last updated 26/04/2012 16:01More and more companies are turning to social media to carry a portion of their marketing campaign, but choosing the network your company focuses on is a difficult decision. With each of the social media platforms having their own markets,...Read More
Measuring the reach of social media marketing
Last updated 26/04/2012 15:58Whilst nobody can deny how popular social media marketing has become to a vast number of businesses, there is some debate about measuring how effective the marketing is. Many analytical tools used in traditional marketing campaigns, and in...Read More
Understanding Social Media Users
Last updated 08/03/2012 09:40As businesses come to embrace the use of social media to promote themselves, it will help them greatly if they take some time to understand the ways and means in which an audience uses these sites. For example, research suggests that more ...Read More
Measuring the Reach of Social Media Marketing
Last updated 20/12/2011 16:01Whilst nobody can deny how popular social media marketing has become to a vast number of businesses, there is some debate about measuring how effective the marketing actually is. Many analytical tools used in traditional marketing campaign...Read More
Social Media?s Hierarchy Becomes Apparent
Last updated 20/12/2011 15:59reputation as a troublemaker. The use of sites like Twitter and Facebook in the Arab uprising led to rather robust debate over the use of such services and the behaviours they were said to be enabling. Although largely praised in the West...Read More
Use Social Media to Build Customer Relationships
Last updated 05/12/2011 16:38The online phenomenon of the last couple of years has truly been the emergence and development of the social networks. Whilst the casual use of tremendously successful sites such as Twitter and Facebook has allowed users a window into the ...Read More
Web Trends Set to Dominate in 2012
Last updated 05/12/2011 16:36Businesses looking to begin or continue using the internet as part of their marketing campaigns in 2012 should keep abreast of certain key trends and changes that will take effect over the next 12 months. These trends cover many aspects of...Read More
Social Media a Valuable Tool for MPs
Last updated 18/11/2011 12:01The Foreign Secretary, William Hague, has hailed the emergence of social media sites such as Facebook and Twitter, and their ability to build bridges between people and their elected politicians. This is recognised and embraced by members ...Read More
Boys in Blue use Social Media to Their Advantage
Last updated 28/10/2011 16:14A timely antidote to some of the bad press that came the way of social media in the wake of the UK?s August rioting has emerged across the pond in the USA. Services such as Facebook and Twitter were used by some of the rioters to co-ordina...Read More
Facebook Changes Spark Social Networking Storm
Last updated 26/09/2011 16:51An army of Facebook users took to the social networking platforms to complain bitterly about the changes made to the layout of Facebook this week. The changes almost look like they were planned to coincide with the opening out of Google Pl...Read More
Facebook Moves Forward With the Addition of Music
Last updated 14/09/2011 16:51It is highly anticipated that Facebook will announce the launch of its music service later this month. The service will be supplied in partnership with Spotify, Mog, and Rhapsody, which are already established digital streaming companies.
...Read More
Report Says: Five Million Facebook Users Are Under Age Ten
Last updated 11/05/2011 13:56
The report, which was released to the public yesterday, bases its findings on a survey that included 2,089 people from a TNS consumer panel. Using reports from that sampling, Consumer Reports determined that 7.5 million of Facebook?...Read More
Media Experts Consider the Future of a Twitter News Network
Last updated 23/08/2011 16:27In an eight-minute video posted on YouTube, futurists and media experts Ross Dawson and Gerd Leonhard discuss the possibility of a future TNN ? Twitter News Network.
According to recently released data from ComScore, 32.8 million users wer...Read More
Avon Joins with Refuge in Facebook Campaign
Last updated 18/08/2011 16:09The popular cosmetics company Avon and domestic violence charity Refuge have joined together to launch a Facebook campaign with the intention of highlighting the fact that one in four women are likely to become victim of some sort of domest...Read More
MP Backs Call for Social Network Ban During Times of Trouble
Last updated 16/08/2011 16:56Conservative MP Louise Mensch has spoken out via her Twitter account to back Prime Minister David Cameron?s suggestion that social networking sites be shut down during times of crisis, as with the recent riots in London and elsewhere.
In h...Read More
Google+ Stands Firm on Real Name Issue
Last updated 15/08/2011 11:56Despite a general outcry from its users, Google?s new social networking platform G+ has decided to disallow the use of nicknames and pseudonyms in the place of real names. However, unlike its first sweep, which saw users having their accou...Read More
B2B Social Networking Tips
Last updated 12/08/2011 16:54While more companies are getting on board the idea of building content and distributing it via social networking to maximise its effect on target consumer markets, there are still plenty who feel reluctant to see how content building and so...Read More
Social Networking Creating New Connections Through Location Based Services
Last updated 09/08/2011 13:18Social networks such as LinkedIn and Facebook have traditionally relied upon ?friend of a friend? methodology to encourage connections between it users. However, that seems to be changing. According to research from the University of Camb...Read More
Google Real-Time Search Making its Return
Last updated 08/08/2011 16:59In December of 2009, what Google fondly referred to as ?real-time? search made its debut. Featuring up-to-the-minute updates from sites such as Facebook, Twitter, and Yahoo! Answers, people were able to get a full news feed and information...Read More
Old Twitter Ending This Week
Last updated 03/08/2011 15:44In September 2010, popular microblogging social media site Twitter began introducing a redesigned version of its home page; providing users with a second viewing pane for content such as videos, photos, profiles, and geo-location data. How...Read More
Social Networking Banned Between Student and Teachers
Last updated 02/08/2011 15:40A new bill passed in the US state of Missouri prohibits direct social networking interaction between teachers and their students. The bill, which goes into effect on August 28th 2011, is part of an initiative to ?more clearly define teache...Read More
The Oslo Bombing; Showing the Impact of Social Media on Content
Last updated 25/07/2011 17:00Social media helped spread the news of the Norway attacks within minutes. Social media also helped spread a lot of mis-information in the same amount of time; illustrating the beauty and the dangers of gathering information in today?s digi...Read More
Google+ Reaches 20 Million User Mark
Last updated 22/07/2011 13:52Google+, the latest platform in social networking, is said to have reached 20 million unique visitors in just three weeks. This includes five million from the US alone.
The information comes from research company ComScore, who reports that...Read More
Facebook Gets ?Unlike? from Consumers
Last updated 20/07/2011 12:15According to a recent consumer survey conducted by Foresee, Facebook is suffering from a case of ?unlike?, receiving the lowest customer satisfaction rating of the social networks included in the report.
The report, which was issued by the...Read More
The Selling Power of Social: Facebook Shops
Last updated 07/07/2011 16:21Along with content, social networking is a key part of most of our customers? marketing and communications strategies, with many brands tying in their blogs, news feeds and selling pages with Twitter and/or Facebook. However, while social ...Read More
New Start Up Seeks to Better Personalise Content
Last updated 21/06/2011 16:23?Seventy per cent of all retweets come from the same 15 sources,? says Trapit, a new content personalisation company ? and they mean to change that.
Trapit is a new US based start-up company launched last Wednesday. A sister to Siri, an i...Read More
President Obama Updating Facebook and Twitter
Last updated 20/06/2011 14:15On President Obama?s Facebook page, his 2012 staff gave the news:?We?re turning a page on the President?s Facebook account. From now in, Obama 2012 staff will use this account to keep you up to date not just on what the President?s doing e...Read More
Zuckerberg vs. Winklevoss Battle Over Facebook Continues
Last updated 15/06/2011 13:40In an article published by Reuters, it has been announced that Mark Zuckerberg, the founder of popular social media website Facebook, has lost a court ruling against Cameron and Tyler Winklevoss, which could have potentially ended, at least...Read More
Chinese Twitter Clone Looks to Go Global
Last updated 13/06/2011 14:27China?s highly popular Twitter-like microblogging client, SinaWeibo, is planning to expand its services to beyond Chinese borders by the end of 2011.
Because of China?s strict censorship rules, Twitter has never been allowed to enter Chi...Read More
Facebook Makes Up 38% of Sharing Traffic
Last updated 08/06/2011 10:48In a study put conducted by ShareThis, in conjunction with StarcomMediaVest Group and Rubinson Partners, it was shown that when it comes to sharing and referrals, Facebook reigns supreme.
The study looked at the clicking and sharing habits...Read More
Apple Selects Twitter as iOS 5?s Default Social Network
Last updated 07/06/2011 12:45Yesterday at this year?s Worldwide Developers Conference (WWDC) being held in San Francisco, Scott Forstall, senior vice president of iOS software at Apple, announced that Twitter would be a part of the new iOS 5 expected later this autumn....Read More
Google Buys PostRank, Strengthens Social Media Strategy
Last updated 06/06/2011 12:54On Friday, Google announced its purchase of PostRank, a start-up company that collects and monitors interaction with online content created from real-time events; gathering information on when and where published content generates interacti...Read More
Science Says the Ideal Follow Number for Twitter is 150
Last updated 03/06/2011 10:41When the social networking, microblogging site Twitter made its debut, for many users, the idea was to get as many followers as possible. In 2009, Ashton Kutcher raced against CNN to see who could reach one million followers first and even...Read More
South Tyneside Takes on Twitter
Last updated 01/06/2011 12:38Popular social networking site Twitter has handed over personal information concerning some of its Twitter users in the wake of a local UK authority?s successful appeal for disclosure to a California court.
South Tyneside is in pursuit of ...Read More
White House Launches Twitter Feed
Last updated 31/05/2011 10:22The White House has launched a new Twitter feed with the goal of using social interaction as a way to find and deflect negative opinions and online content and commentary. The account is listed under Jesse Lee, the new Director of Progress...Read More
Twitter Says Facebook, Foursquare to Remain Part of TweetDeck Services
Last updated 27/05/2011 10:32TweetDeck, a popular social media client that integrates Twitter with Facebook, LinkedIn, and other social networking services has recently been acquired by Twitter, prompting many of us to ask what changes we can expect. Will our other so...Read More
New York Times Trials Human Tweeters
Last updated 25/05/2011 14:39The New York Times has pulled the plug on its automatic tweet feed for the week in favour of human beings, in an effort to see if the interactive approach is the better way to go.
The Times has selected two social media editors ? Liz Heron...Read More
Crowdsourcing Helps with Holocaust Research
Last updated 24/05/2011 10:52One thousand times each month, the United States Holocaust Memorial Museum receives a request for information regarding a victim of the Holocaust. Each time they do, their researchers use accumulated historical knowledge and a bit of guess...Read More
US Secret Service Issues Apology for Inappropriate Tweet
Last updated 23/05/2011 13:53Many businesses that use social networking sites such as Twitter and Facebook to share content have staff that tweet from both business and personal accounts. Therefore, it does not come as any surprise that, on occasion, tweeting wires ar...Read More
Top Brand Aims Online Talks Show at Blogger Readers
Last updated 17/05/2011 12:48Kraft, known for its wide variety of food brands, has hired Soleil Moon Frye, a well-known mommy blogger and former start of the US situation comedy Punky Brewster, to host their new online talk showHerSay. The show lasts approximately two...Read More
Google?s +1 to Rival Facebook?s Like
Last updated 11/05/2011 09:58According to the development team at Google, the company has developed a rival to the Facebook Like button called Google +1 and it is set to make its debut sometime within the next few weeks.
Yesterday, at the Google I/O conference, which ...Read More
Facebook Drives More News Traffic Than Twitter
Last updated 10/05/2011 13:26According to Pew Research Center and as reported on social media sites, when it comes to traffic and the top online news sites, Facebook has been shown to be more valuable than Twitter.
The contents of the study, which were released on Mon...Read More
Bin Laden?s Death Generates over 5,000 Tweets per Second
Last updated 03/05/2011 14:47According to social media gurus Mashable, the death of Osama Bin Laden has set the record as one of the highest tweeted events in the history, generating over 5,000 tweets per second during US President Barak Obama?s speech releasing the...Read More
Study Shows Dutch are LinkedIn and Twittering
Last updated 28/04/2011 12:42In a recent social networking study released by ComScore, the Netherlands takes the prize of being the country with the highest number of users on both Twitter and LinkedIn.
According to the study, 26.8 per cent of the Dutch have a Twitter...Read More
Facebook Send; Like?s Companion Button is Now Available
Last updated 27/04/2011 11:47Last year, it was the ?Like? button; this year, it is ?Send? ? a button that works much like ?email to a friend?, allowing Facebook users to share information with a select group of their friends.
The new Send button, which launched on Mon...Read More
Foursquare Day Sees Over Three Million Check in
Last updated 21/04/2011 12:32Last Saturday, the 16th of April, was ?Foursquare Day? ? the second annual event where Foursquare users from all over the world celebrated the highly popular social media, location based check in site. This year, the celebration...Read More
Facebook Expanding Target Advertising Tests
Last updated 20/04/2011 09:27Like everything else on Facebook, advertising is about interacting with the user in a personal way. To this end, the social networking site is expanding its testing of real-time adverts that target users based upon their status updates and...Read More
NYC Mayor Officially Recognises Foursquare Day
Last updated 18/04/2011 13:15In case you missed it, the 16th of April was ?Foursquare Day?, a day when users around the world celebrated the popular social media site.
While participants came from around the world, in New York and 13 other cities, the day o...Read More
Germany Awards Bangladeshi Bloggers
Last updated 14/04/2011 13:35Three bloggers from Bangladesh have been awarded prizes in a global blogging contest held by German news broadcasting company Deutsche Welle.
The awards, which included six multilingual categories, will be awarded in a ceremony held at the...Read More
Is Facebook Headed for China?
Last updated 12/04/2011 13:47In a news report coming out of China yesterday, it was announced that Facebook has made a deal with Baidu, a popular Chinese search engine, to provide the country with a stand-alone social networking site. However, as of this writing, the ...Read More
Facebook Creates Page and Meet-Up Programme for Journalists
Last updated 07/04/2011 13:31In an effort to promote and attract content creators and journalists, popular social networking site Facebook has revealed a new Facebook Page specifically designed for journalists.
The page, which is entitled Journalists on Facebook, serv...Read More
Google?s Eric Schmidt, Jonathan Rosenberg to Write Book
Last updated 06/04/2011 14:34Former CEO of Google Eric Schmidt will be teaming up with Jonathan Rosenberg, soon to be Google?s former product chief to write a book about Google ? its values, its culture, and its rules.
Speaking with the San Jose Mercury News, Mr Rosen...Read More
Blogging a ?bridge to recovery? From Anorexia
Last updated 29/03/2011 10:03Whilst there has been much controversy and concern regarding disturbing ?pro-ana? websites that encourage sufferers of eating disorders to starve themselves, new evidence has come to light in support of speaking out about anorexia, in the f...Read More
WMA Calls for Entries for Best Health Care Website 2011 Competition
Last updated 28/03/2011 15:41The Web Marketing Association has put for its call for entries into the 15th annual WebAward Competition recognising web site development in the health care industry.
"The healthcare industry is very competitive when it comes to...Read More
NYU Study Shows Leisure Blogging Benefits Business
Last updated 04/03/2011 15:05In a study by New York University Stern, it has been found that allowing employees to blog for fun alongside blogging for work benefits business.
The study was conducted by Anindya Ghose, Associate professor of Information, Operation, and ...Read More
Half of UK Population Using Facebook
Last updated 03/03/2011 14:21Facebook Europe Vice President Joanna Shields reported yesterday that Facebook now boasts 30 million active UK users, which is half of the UK population.
Speaking at a conference hosted by Financial Times Digital Media and Broadcasting, Ms...Read More
Secret of Social Media Harnessing Collective Behaviour
Last updated 02/03/2011 11:18According to a report by analyst firm Gartner, the reason businesses are failing with social media is the inability to harness the power of collective behaviour.
Gartner analysed 200 successful social media projects over the course of 10 m...Read More
Homeless Man Finds Daughter on Twitter
Last updated 28/02/2011 13:54In a social experiment conducted in New York, Daniel Morales, a homeless man, was given a prepaid mobile and asked to record how he lived using social media. So, he created a Twitter account; and it wasnt long before he had over 3,000 foll...Read More
Libyan Protestors Use Twitter and Google to Record Violence
Last updated 23/02/2011 12:59Wired Magazine, Mashable and others are reporting that a Libyan activist known as Arasmus (@arasmus) has created a mashup using Google Maps and selected Twitter posts to provide almost up-to-the-minute information, regarding the protests an...Read More
Social Media Information Overload Can Be Dangerous
Last updated 21/02/2011 14:40In an article published yesterday on the Las Vegas Review Journal, American Nancy Ryan tells a frightening tale in which a burglar after reading her Facebook page broke into her home.
Her status update was a simple one: Vacation! it said...Read More
US Schools Crack Down on Teachers Using Social Media
Last updated 16/03/2011 14:02In a report by Education Week, it was said that Philadelphia-based teacher Natalie Munroe is the latest in a line of teaching professionals whose jobs have been threatened by their online activity. Her crime ? blogging about an (unnamed) s...Read More
Social Media Serve as Links to Aid for Japan
Last updated 15/03/2011 13:26Many of our most favourite social media sites have made it simple to give money towards aid for Japanese victims of the tsunami and earthquake. This includes Facebook, Twitter, YouTube and Groupon. However, before you donate, make sure th...Read More
BBC World Services: Microblogging Helps Circumvent Censorship
Last updated 14/03/2011 14:40This week, the Guardian has reported that the BBC World Services is actively using microblogging as a way to get around government censorship laws.
Touted as the ?scourge of the Iranian government?, BBC Persian TV relies on information pro...Read More
Indian Bloggers Protests Against ?Gag Order?
Last updated 10/03/2011 14:16(Bangalore) ? A proposed government order to regulate blog content is being protested by India?s bloggers. According to the blogging community, the new regulation will deny them of their right to free speech, reducing the country to a poli...Read More
Citigroup: Growing One Tweet at a Time
Last updated 05/01/2011 13:01This past summer, Frank Eliason, Comcast Corporation?s well-known, rather unorthodox director of customer service digital care, joined Citigroup as their director for social media strategies. To date, this has included the creation of new b...Read More
Another Bug for Facebook: User Accounts Deactivated
Last updated 17/11/2010 16:26Earlier this week, Facebook announced a new messaging service that it hopes will modernise messaging by allowing users to combine all of their communication channels into one system. While on the surface it seems like a great leap forward,...Read More
US Health Care Group Adopts Social Media
Last updated 11/11/2010 13:13According to a Press Release on PRNewswire, UPMC Health Plan in western Pennsylvania is set to offer its members the ability to interact through social media, including YouTube, Facebook, RSS feeds, LinkedIn and Twitter.
"This provides us ...Read More
Survey Says: UK Journalists, Social Media Savvy; PR Professionals, Not So Much
Last updated 08/11/2010 15:36According to a survey conducted last month by Cision and the University of Sunderland, social media is viewed as an important tool by 74% of the UK journalists. However, it was also revealed that many journalists also believe that the UK?s ...Read More
IT and Human Resource Issues Have Impact on Social Media Marketing
Last updated 07/10/2010 20:04Market analysts K2 Advisory has published their findings from research conducted earlier this year concerning businesses and the way they use social media to market and engage customers and its relationship to human resources. The results, ...Read More
Social Media Investment Report: Marketing and Social Media
Last updated 05/10/2010 08:57According to a new report by Econsultancy, for many who have invested in social media marketing strategies, they results remain unclear; with 47% of the 800 plus industry professionals surveyed saying they do not have a solid means of measu...Read More
Survey Shows OAPs Are Embracing Social Media
Last updated 21/09/2010 16:12In a recent survey released by the Pew Research Center, it has been confirmed that older Internet users are discovering ? and getting hooked on ? social networking.
It has always been a given that marketers using social networking primaril...Read More
Facebook?s new technology lets users track friends? whereabouts
Last updated 20/08/2010 13:22Soon, Facebook users in the USA will able to track their friends? whereabouts using the site?s new ?Places? tool. The feature, which is being presented to select users beginning next week, is said to allow users to share where they are, loc...Read More
Unemployed Graduate to Twitter Jockey; Gabi Gregg Makes Good
Last updated 19/08/2010 11:03Last week, Gabi Gregg, a plus-size fashion blogger with a degree in international relations and African-American studies, set a new precedent by becoming MTV?s first official ?Twitter Jockey?. In her new role, Ms Gregg will serve as a sort ...Read More
Social media impacts consumer choices
Last updated 28/07/2010 17:33The world?s two most prominent social media websites, Facebook and Twitter, have a clear impact on consumer choices and the commentary or content that users see posted on these sites can often encourage them to shop. Both a Gartner research...Read More
Old Spice makes social media history
Last updated 19/07/2010 12:03Can a run-of-the-mill bottle of men?s body wash change the way companies around the world use social media in their marketing campaigns? If the recent series of online ads and tweets rolled out by Old Spice that tell men to go ahead and ?sm...Read More
Can social media help treat mental illness?
Last updated 06/07/2010 15:25Steffani Cameron, a prominent blogger based in Canada, is helping to organise a mental health camp at the University of British Columbia later this week, where participants can learn how to use social media as a way to help deal with depres...Read More
Hollywood celebrity calls it quits on Twitter
Last updated 22/06/2010 13:53Amanda Byrnes, the multimillionaire actress who starred in a handful of feature films and television shows geared towards teenage audiences decided to announce her decision to quit the world of acting on Twitter, catching traditional print ...Read More
Nearly half of all employers use social media to screen candidates
Last updated 16/06/2010 13:53Companies throughout the United States, Europe and the United Kingdom are increasingly turning to social media in order to screen candidates in job competitions. In fact, the results of a recent survey conducted by CareerBuilder suggest tha...Read More
Twitter at centre of British Airways strike
Last updated 25/05/2010 14:09One of Britain?s most prominent union bosses is learning a hard lesson in Twitter etiquette, after his decision to tweet the details of his negotiations and bargaining with British Airways landed him in hot water. Derek Simpson decided that...Read More
Companies use Twitter and Facebook to improve customer service
Last updated 17/05/2010 13:34A recent survey conducted by Accenture found that 60% of consumers were unimpressed by efforts that tech companies and manufacturers of electronic products took to improve their customer service, but a market specialists point out that a re...Read More
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