Purecontent Web Content | News

Outbrain culls “deceptive” content publishers

Last updated 16/11/2012 16:39

When a business that makes its money from recommending online content starts banning some of its biggest customers from buying online traffic through it, you know something is amiss in the world of online content. The content-recommendatio...Read More

Movie places top stars as Google Interns

Last updated 06/08/2012 09:13

With “to Google” entering the vernacular across the globe as a synonymous term referring to conducting an online search (much as “to hoover” is used to mean “to vacuum), it was only a matter of time before Google hit the media big...Read More

Google experiments with Olympic content

Last updated 06/08/2012 09:10

It’s a pretty safe bet that most of us have used Google to search for Olympics related content over the last few days at some point. If you have, then you will have seen Google’s latest content related experiment in integrating content ...Read More

Children’s retailer to expand into parenting content

Last updated 31/07/2012 16:52

Yet another online retailer has announced its intentions to expand into content marketing, with high-end baby products retailer Mamas and Papas partnering with advice site Greatvine. Retailer to offer expert advice The parenting advice m...Read More

Can guest blogging boost your business?

Last updated 31/07/2012 10:00

Creating interesting, original online content for your own website and other relevant sites isn’t just a great idea from an SEO point of view. An interview on Search Engine Watch shows how one small company used their guest blogging strat...Read More

Google +1’s have more effect on search position than Facebook Likes, says report

Last updated 26/07/2012 09:54

Brands with websites have been urged for some time now to encourage users to give their URLs a Facebook “Like” or a Google +1, the thinking being that these social search signals improve the site’s search rankings. Now, digital agency...Read More

Writing well for SEO

Last updated 24/07/2012 10:25

An article recently posted on Search Engine Watch makes some good points about the changing strategies required for writing for search engine optimisation (SEO) now Google’s Panda changes (aimed at filtering out poor “content farm” co...Read More

Mobile search accounts for a fifth of all clicks

Last updated 16/07/2012 10:06

The growing consumption of online content across mobile devices has another, intrinsically linked, affect – a corresponding growth in the amount of online searches and clicks being conducted across phones and tablets. However, search spen...Read More

UK consumers read less news than those in the US

Last updated 12/07/2012 10:35

Do you consume news, either online, in a newspaper, over or the radio or on TV every day? According to new research from the Reuters Institute for the Study of Journalism, some 75% of people in the UK are exposed to news each day, either by...Read More

Who clicks on online ads?

Last updated 10/07/2012 10:17

Do you regularly click on online ads? Most experienced online consumers would probably answer that one with a no. If pushed, most of us would probably admit to occasionally doing so, but that we aren’t swayed in our buying decisions by th...Read More

Content marketing budgets up – but spend wisely

Last updated 06/07/2012 10:33

Are you planning to up your spend on content marketing activities this year? Well, if you are, you are not alone; according to new data from the Content Marketing Association (formerly known as the Association of Publishing Agencies), the i...Read More

Multi-screening does not reduce TV ad recognition says study

Last updated 29/06/2012 10:42

Conventional wisdom would suggest that if a consumer is also browsing the internet whilst watching TV, they are paying less attention to the television. However, according to new research, individuals that watch television whilst using a we...Read More

Inspiration for content marketers

Last updated 25/06/2012 10:28

Keeping up a constant flow of interesting, original and readable articles suitable for content marketing can sometimes be a challenge, especially if you are new to writing web (and search engine) friendly content. A new post over on the Eco...Read More

Google announces the “Knowledge Graph”

Last updated 22/05/2012 11:35

Everyone involved in PPC or SEO knows that Google constantly iterate their search algorithm in a never-ending quest for the perfect search result. Now, they have introduced something they call the “Knowledge Graph”, that it is hoped wil...Read More

Google search results - “more human”

Last updated 18/05/2012 11:36

The team at Google has revealed that it has changed its algorithms yet again. They state that the aim is to provide searchers with a more “human” response to search terms by the use of a new function they have termed a Knowledge Graph....Read More

Google’s Penguin update causes search ranking chaos

Last updated 15/05/2012 14:19

Google often attempts to tweak its algorithms so that its search engine offers the best possible resource for customers. However, the latest update, named the Penguin, has caused some chaos for those specialising in SEO. A previous update,...Read More

Google is highlighting video content as king

Last updated 15/05/2012 12:57

For anyone that has ever looked into ways of promoting his or her website and attracting traffic, providing the right content has always been of great importance. Get it right, and firms can enjoy a plethora of viewers who will also buy pro...Read More

Google optimisation important for higher conversion rates

Last updated 15/05/2012 12:47

It is widely known that if you utilise SEO techniques, link to other popular sites and publish high-quality content, Google will place your site higher on the search rankings. This high placement will draw more visitors to websites. Howeve...Read More

Content services ideal for building blogs

Last updated 15/05/2012 12:22

An increasing number of firms are turning to the internet to drive sales and attract interest to their brand. It is a fact of modern life that high street retailers are suffering hugely because of the changing shopping trend to buying more ...Read More

Digital content to be spread with Flickr’s Pinterest addition

Last updated 15/05/2012 11:59

Pinterest remains a new platform that many people are still becoming used to. In addition, the image-sharing site has had difficulties regarding copyright, resulting in an update to its T&C’s having to be made. However, Flickr has now add...Read More

Guardian moves towards more targeted marketing of paid services

Last updated 26/04/2012 16:07

The Guardian newspaper plans to introduce marketing on its website that is more targeted in nature, with the intention of steering its readers toward the paid-for services offered that are most relevant to the individual consumer. The serv...Read More

Blogging and SEO, a vital combination

Last updated 26/04/2012 16:05

Although blogging is to many a hobby, destined to share recipe ideas or reviews of bands with a select group of people, it can turn into something much bigger. Sites such as The Huffington Post began as private blogs, before growing and mo...Read More

Writing content for your audience

Last updated 26/04/2012 16:02

As any person experienced in marketing of any type will attest, getting the language that you use to speak to your audience just right is incredibly important. No amount of search engine optimisation techniques will help content that is pi...Read More

Publishers Invited to Highlight Standout Content for Google News

Last updated 27/09/2011 16:57

Publishing regular news articles via a news feed is a reliable way to generate traffic to a website, particularly if the site is accepted by Google News. For sites that rely on Google News as part of their SEO strategy, Google has announced...Read More

Rand Fishkin Discusses Benefits of Outsourcing Content

Last updated 02/08/2010 16:50

In his latest Whiteboard Friday video cast, SEOmoz CEO and co-founder Rand Fishkin weighed up the advantages of companies outsourcing their content requirements. It?s no secret that ?content is king?. It?s an internet term t...Read More

Chance to win a year's free news for your website at Adtech London

Last updated 05/09/2011 16:52

Purecontent will be offering visitors to Adtech London the chance to win a year's worth of free news worth over �3,600. The event is one of the largest in the European digital me...Read More

Content creation second only in difficulty to link building

Last updated 02/07/2011 14:09

A recent survey by MarketingSherpa showed that content creation is not only the most effective SEO tool, but its also one of the most difficult to implement. In fact in terms of difficulty, it was seen as only second to that of external lin...Read More

Murdoch to block Google from indexing content ? So what?

Last updated 30/04/2011 14:12

There has been a bit of a kerfuffle over Rupert Murdoch?s plans to prevent Google from indexing his newspapers? online editions. Not only that, talk of him charging visitors for the privilege of reading online versions of News Corpo...Read More

SEO and the value of blogging

Last updated 15/04/2011 14:03

While blogging is not the hot topic it once was, statistics show that for the general public, interest in personal blogging is waning, that does not mean that, for a business, the importance of blogging should be discounted. When it...Read More

Does RSS have a future?

Last updated 26/05/2011 13:51

While one cannot debate the importance that real-time information plays in today?s online experience, companies that use news and socially relevant content as a way to attract people to their sites should not be tempted to forget abo...Read More

Content Writing and SEO

Last updated 11/08/2011 16:52

Content writing has been shown to be one of the most important parts of a business? SEO strategy. It can also be one of the most challenging, with only external link building being seen as more difficult. However, it is worth the effort. B...Read More

Making Web Content Readable

Last updated 01/04/2011 10:29

There are many different writing disciplines that require professional skill to master: academic, journalistic, marketing, and advertising to name just a few. All these disciplines have something in common though; people read the text care...Read More

Is the Press Release Dead?

Last updated 30/03/2011 13:20

In these days of social media, YouTube, Twitter and Facebook to name a few, is there still a place for a good old-fashioned news release as a public relations tool? Has this medium had its day in an industry falling over itself deciding on...Read More

BBC Calls for Broadband Content Group

Last updated 21/03/2011 13:49

After the recent debate between content providers and ISPs, the BBC has called for the creation of a group to represent content providers in their growing concern over the threat to the UK?s net neutrality. The debate was organised by the ...Read More

Write a Killer ?About Us? Page That Converts.

Last updated 23/04/2009 08:10

A question I am asked regu...Read More

Blogs have increasingly important public role in UK

Last updated 15/04/2009 15:44

We have written on numerous occasions on the growing importance of blogs for businesses and community organizations in an increasingly information-driven world. Recent political events in Britain underline the fact that people in the highes...Read More

How To Write Great News Stories In 6 Steps

Last updated 06/04/2009 11:20

Writing a good news story is not easy and requires practice but if you follow this recommended structure you cannot go far wrong. ...Read More

The three golden rules of content writing

Last updated 03/04/2009 11:58

The North Bay Nugget, a Canadian regional newspaper, recently published three ?golden rules? on how to be a successful freelance writer. Most veteran freelancers and content write...Read More

Get Your Website Into Google News in just 10 Steps.

Last updated 06/04/2009 14:00

Simple Ways To Write Effective Headlines

Last updated 27/03/2009 09:22

Do you have problems writing effective headlines & blog post titles?...Read More

White Label Marketing - What is it?

Last updated 09/03/2009 08:48

A great deal of Internet content is written specifically for companies that utilise white label marketing in their businesses.� These organisations include manufacturing companies, retailers and providers of various types of service. Marke...Read More

Increase Conversion - The Top 10 Landing Page Tips.

Last updated 28/02/2009 08:40

If you are reading this then you are most probably an internet marketeer who is investing both time and money in your website.� Let's face it, the cost of PPC traffic is rising and the golden days of "build it and they will come" are just a...Read More