Gaining Massive Importance
Google’s Panda algorithm has put paid to any “shady” SEO practices, with sites ranked based on the quality and frequency of content updates. Previously, creating well written content, containing strategically placed key words has helped to boost the rankings of sites, but the new Google+ model of ranking makes search results more personal. When carrying out a search, items towards the top of a Google+ user’s page are likely to be those liked or commented on by their friends.
Rolling out in Time
Whilst this practice is restricted only to users of Google+, plans are in the pipeline that will see Twitter and Facebook included into the mix. Searches will become incredibly personal, with people firstly seeing what is important to those within their network, before shifting to the best of the rest.