Last Saturday, the 16^th of April, was “Foursquare Day” – the second annual event where Foursquare users from all over the world celebrated the highly popular social media, location based check in site.  This year, the celebration set a record – with over three million people checking in during the 24-hour celebration period.

While the event is recognised unofficially by users from around the world; this year, in the USA, there were also 19 cities with mayors who officially noted the day, including New York City’s Michael R Bloomberg, providing an official opening of the day declaration.

In addition, there were over 1,200 organised Foursquare events in various worldwide locations, from Bologna, Italy to New Delhi, India.  Even Facebook got into the action, with users using the popular social media content site to post Foursquare event locations and plans as well as invite users and show off photos and event details afterwards.

Foursquare Day got its start in 2010, when it began as a ‘grass roots’ movement designed to celebrate the interconnection of people’s online social media life with their real world life.  The event is supported by over 100 local committees and the day (the date, April 16^th, represents four and four squared) is filled with events from lectures to scavenger hunts to indoor BBQs.

The day even has an official slogan, which was voted on by Foursquare fans: “Foursquare Day: when the World is Your Venue.”

None of the activities held were profit driven and events ranged from small gatherings to large events. Copyright Purecontent Media Limited 23/05/2013.