The list, which can be viewed on the Social Brand 100 website, is the result of three months? worth of research covering 100 different brands and 30,000 Twitter interactions. The research panel included social experts from a wide-variety of fields, including media and communications, general business, social media experts, and academia. Each of the experts scored participating brands on their use of social media while Brandwatch provided the accompanying data analytics.
The results showed that while brands are successfully engaging in social media, few use the associated geo-location services. Only 22% of the participating brands have accounts with Gowilla, Foursquare, or another geo-location service and of that 22%, 45% said their accounts were inactive.
The initial selection for participation in Social Brand 100 took place on Twitter last November through crowdsourcing. The five brands awarded the highest rankings, based upon their use of social media, were Dell, Nike Plus, Starbucks, Giffgaff, and Best Buy UK, in that order.
?The best examples ? stand out for commercial gains they?ve made from good use of social?